often wander is a california-based, woman-owned small business that specializes in hand-poured soy wax candles and handmade gemstone jewelry. using their existing logo and product imagery, i created their first-ever brand guide, overhauled their website, and used these materials to inform the design of brand assets, new products, and more.
product design
a selection of pages from the brand guide
website is focused on photography and updated seasonally
social media is a key part of marketing stragegy
digital and printed line sheets are critical to wholesale business
brand guidelines are applied to all projects, even trade show booths