often wander is a california-based, woman-owned small business that specializes in hand-poured soy wax candles and handmade gemstone jewelry. their shops feature a carefully curated selection of goods, and they needed updated branding to match. using their existing logo and product imagery, i created their first-ever brand guide, overhauled their website with the help of their web manager, and used these materials to inform the design of brand assets, new products, and more.
a selection of pages from the brand guide
the rebranded website features new photography regularly
social media posts also follow brand guidelines, though colors vary based on products shown
digital and printed line sheets are critical to wholesale business
brand guidelines can even be applied to large projects like trade show booths